Company
About Smart AMC
An AI studio headquartered in Abu Dhabi, building production AI for the Gulf.
SMART AMC
Abu Dhabi, UAE
- 6
- AI products shipped
- 5
- GCC countries
- 99.7%
- Fraud-detection accuracy
- 6–10 wk
- To production
Smart AMC is an AI studio headquartered in Abu Dhabi, United Arab Emirates. We design, build, and operate production AI for the Gulf Cooperation Council — Saudi Arabia, the UAE, Bahrain, Kuwait, Qatar, and Oman. We work in Arabic and English, on-shore by default, and we hold ourselves to the security and audit standards our regulators demand.
Mission
Make production-grade AI a normal part of how Gulf businesses run — not a science project, not a slide deck. We do that by shipping real systems, in the languages our customers speak, against the regulators they answer to.
We build across the full AI stack: fraud detection for MENA banks, Arabic NLP and bilingual assistants, agentic systems that take real actions across your tools, custom models trained on your data, predictive analytics, AI/ML infrastructure, document and back-office automation, and security & compliance that holds up to PDPL and NCA-ECC. Our flagship is Al-Hamea (الحميه) — a single workspace that unifies Saudi HR compliance across Nitaqat, GOSI, Mudad, Qiwa, and ZATCA.
- FinTech Fraud Detection
- Arabic NLP
- Agentic AI
- Custom Models
- Predictive Analytics
- AI/ML Infrastructure
- Automation
- Security & Compliance
Four beats, from problem to production
- 01
Assess
Map the real problem — the regulators, the data, the people.
- 02
Design
The smallest system that solves the real problem, not the largest one that fits the budget.
- 03
Deploy
Ship to production with monitoring, audit logs, and human-in-the-loop checks.
- 04
Optimise
Measure outcomes with you, and keep improving.
Why Smart AMC
We are a Gulf shop. Our founders and engineers live and work in the region, our infrastructure is on-shore, and our models are tuned for code-switched Gulf Arabic and GCC regulators. We don't do demos of things we haven't shipped. We don't sell roadmaps. We build, we measure, we improve.
Real work, in production
Human Resources
Al-Hamea
Saudi HR-compliance automation, one workspace.
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Real Estate
AI Sales Team Monitoring
100% of sales calls analyzed. 35% conversion lift. 20 hours saved per agent per week.
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Lead Generation
Lead Generation System
B2B SaaS that finds, enriches, and scores qualified construction-company leads.
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Steel / Manufacturing
Commercial Intelligence Suite — Al Yamamah Steel
Tender intelligence, spec-match, and auto-quote for Saudi steel.
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Logistics / Warehousing
Mechazim El Sahab
Replaces three Excel sheets with one bilingual warehouse system.
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Computer Vision / F&B
KitchenGuard
Hygiene + flow monitoring on your existing kitchen cameras.
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Hamza Maghrby
Founder & CEO
Hamza Maghrby — Founder & CEO. He founded Smart AMC to put production AI in the hands of Gulf businesses that need it to actually work — in their languages, against their regulators. The principle that runs the company is simple: we don't sell roadmaps or demo things we haven't shipped. We build, we measure, and we stay until it works.
Offices
Abu Dhabi, United Arab Emirates (headquarters). We work across the GCC — UAE, Saudi Arabia, Bahrain, Kuwait, Qatar, and Oman — and on-shore with our customers.
Contact
Email contact@smart-amc.com · Phone +971 56 879 3931. We answer every business enquiry within one business day.
Ready to build with us?
Book a 30-minute call and let's see where Smart AMC can help.