Dubai real-estate brokerages run thousands of calls a week. QA teams sample 3–5%. The best agents coach themselves; the rest repeat the same mistakes. Conversion is volatile and onboarding takes months.
Every call, every agent, every coaching moment.
Captures WhatsApp + phone calls for a 14-person Dubai real-estate team → automatic speech-to-text → AI analysis → agent scoring + coaching that actually moves conversion.
Project
AI Sales Team Monitoring
Outcomes
100%
Calls analyzed
35%
Conversion lift
20h
Saved per agent per week
14
Agents on the platform
Train Arabic-English code-switched speech models on regional sales playbooks, then wrap them in a coaching workflow that turns each call into 4–6 actionable moments — what worked, what didn't, what to try next.
Broker-friendly dashboard with leaderboards, weekly coaching digests, and real-time alerts when a call goes off-script. WhatsApp + 3CX capture; AI analysis; Fastify + React/Vite app; BullMQ/Redis; R2 storage; on Railway.
A look at what we built

Team overview — 100% of calls analyzed, 35% conversion lift, live Arabic/English call feed with script adherence 
Agent leaderboard ranked by weighted call score across a 14-person team 
Per-call AI coaching — transcript with what worked, missed buying signals and next-step actions
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